The Internal Driver Of A Solopreneur
-Enjoying their working and enhancing their lifestyle-
According to smartsolos.com the main difference between a solopreneur and an entrepreneur is the purpose that spawned the creation of the business. Entrepreneurs will often look to delegate the tasks that make the business special because it is not "their passion", or interest. Since the actual business is not an innate interest they often dream of a day where they are fortunate enough to get a profitable buy-out, and move on to their next entrepreneurial business venture. However, a solopreneur really enjoys the industry or field their business is in, and is more focused on their company creating more significant impact than looking for a buy-out. This doesn't mean a solopreneur has no desire for enormous profit, but the enjoyment they get out of life and work is more important than simply growing their business by any means necessary. A solopreneur will often delegate tasks within their business to maintain this positive work to life balance. These delegations are often around keeping their business lean, profitable, automated and less demanding to maintain. Yes, it's true that entrepreneurs will also delegate, automate and keep their business running lean, but they often do so to explore other entrepreneurial ventures they can sink their teeth into.On the other hand some of the best solopreneurs capitalize on the free time their automation, and delegation for very different reasons. The free time gives them the ability to work on their craft, skills, and knowledge in order to become a more recognized expert within the the field of their primary business.
-A Staff Of One With The Skills Of Many-
You can not run a business on your own without having some knowledge, or skills in areas outside of your speciality.A Solopreneur understands that in order to keep their business lean, innovative and profitable they will be required to fulfil the roles that larger companies have departments for. You can't transfer a call to your sales team, an email to accounting, a complaint to customer support, or a technical error to your IT department, because they are all the same person...you. An entrepreneur might seek investment funding in order to build out these departments with employees and teams. However, a solopreneur jumps at the opportunity to lean as much as possible to keep their business going, and outsource for more technical, creative, and advanced work on an as needed basis. When you gain the ability to do more you take further control over the advancement, and direction of your company which allows you to grow, and/or pivot your focus if the market shifts. The best example of this in any industry is gaining the ability to maintain your website and learning a little bit about web coding languages. While a solopreneur make the important investment to hire someone to create their professional website; they should possess the ability to make simple changes to the site once it's completed. With even the most basic skills in HTML and CSS a non-technical person can make very important updates (like updating their contact information or adjusting a service description) to the information that appear on their website without needing to purchase a "website maintenance service",or purchase an update request from the initial designer; both of which take more time to complete than making the change on your own.