This is a not for profit philanthropic project. Finding a cure for Alzheimer's means a lot to myself and my family, and being able to contribute to this effort from CureALZ fund really give me hope. Yes, at the end of the day I want FITLETE to help more fitness professionals, and gain exposure through all disiplines, but selling apparel for profit is not a part of that mission. I have zero desire to make FITLETE a training apparel brand, or make a profit through selling apparel/promo items. The 10% of net sales that does not get donated will simply go back into the system supporting the website and storefront.
CureALZ's research grants span the various aspects or the disease from prevention, early detection, ealry action, treatments, identification.
Other charities use donations & endowments to fund the entire opperation CureALZ is structured with a corporate startup like experience to allow 100% of every donation to go to research project new and existing.
The Board of Directors covers all overhead expenses like administration, and for paying full and part time employee wages to guarantee donations go to research.
$77,310,218 have been raised and granted to reseach projects that have already had significant breakthroughs since 2004.
Charity watchdogs like Better business bureau, Guide Star, and Charity Navigator all acknowledge CureALZ as being honest and transparent.
CureALZ is part of and promots vasious sources of media that is easy to digest for the general population. Everything from articles, Ted Talks, Webinars and interviews.