Find The Niche Population That’s Been Hiding In your Gym All Along.
Using the data from your community to address real issues within a niche population.
If you read Part one you know finding a way to make your box stand out in a growing market top priority, and you have the ability using data from your clients. It’s common to see a box operate using the novelty of Crossfit being new, or different at face value from the other gyms in the area. It’s not a bad starting platform, but Crossfit is no longer new, and people might have already formed an opinion that Crossfit is not for them based off their own exposure and experience with the brand.
Are you thriving in what makes your community different?
We all know that outside of the brand, Crossfit affiliate box’s are not created equally, and restricted by franchising regulations. This makes them all different while allowing them to thrive in their differences under the umbrella brand image produced by CFHQ. Crossfit in itself is it’s own niche population and chances are your current members/clients already fit within that niche(that’s why they are members). It’s in your best interest to find what really makes you, and your community different if you’re truly looking to fill out your facility memberships, and pack your classes. This is where having some data collected about your current members, and the community that surrounds your facility is of great importance.
Use these 3 strategies to take advantage of your loyal box community.You might be a Crossfit branded facility, but you don’t need to fight your neighboring box for the same target market.