Entrepreneurship In The Fitness Industry

Question: Do you know what the fastest growing aspect of the health, fitness, performance and physical rehabilitation field is?

Answer:  It's individual coaches, clinicians, and practitioners developing their own business to take control of their career outside of of the traditional norm within their fields. 

This is small business entrepreneurship, and it's more accessible than ever to make it a reality.

Let's talk about Small Business Entrepreneurship

An Entrepreneur by definition is a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. 

Being an entrepreneur is a career path that sits at the root of every single business that has ever been created. For professionals in our industry it means deciding that you can create a greater impact to the population you work with by taking control of all aspects that can affect the client experience.


So, what's the difference between a solopreneur and an entrepreneur? You've probably heard the word entrepreneur before, but solopreneur is probably something you haven't been exposed to before. To be honest they are terms that sometimes get interchanged in their usage, but have subtle important differences. Here is how some of the most prominent authorities in the business world express the differences. 

According to entrepreneur.com An entrepreneur is someone who starts a company on their own with the goal of eventually building out their team and manage the company.  While a solopreneur does not necessarily have the goal of building a team of employees to manage, or take a "hands-off" approach to running the business. A solopreneur also WANTS and ENJOYS working "hands-on" (front of house and behind the scenes) within their business on a daily basis to deliver the best of their ability.

Being a solopreneur doesn't mean you can never aspire to hire anyone to work for you if your business grows. It simply means that even as your business grows you want to stay hands on in creating, developing, building, and delivering the products/ services to your clients.

To me that sounds exactly like the desire of the majority health, fitness, performance and physical rehabilitation professionals who choose to start something on their own. So, you can say that being a solopreneur is more of the mindset of the owner of the business than it is an actual characteristic of the business itself. 

The Internal Driver Of A Solopreneur

-Enjoying their working and enhancing their lifestyle-

According to smartsolos.com the main difference between a solopreneur and an entrepreneur is the purpose that spawned the creation of the business. Entrepreneurs will often look to delegate the tasks that make the business special because it is not "their passion", or interest. Since the actual business is not an innate interest they often dream of a day where they are fortunate enough to get a profitable buy-out, and move on to their next entrepreneurial business venture. However, a solopreneur really enjoys the industry or field their business is in, and is more focused on their company creating more significant impact than looking for a buy-out. This doesn't mean a solopreneur has no desire for enormous profit, but the enjoyment they get out of life and work is more important than simply growing their business by any means necessary. A solopreneur will often delegate tasks within their business to maintain this positive work to life balance. These delegations are often around keeping their business lean, profitable, automated and less demanding to maintain.  

Yes, it's true that entrepreneurs will also delegate, automate and keep their business running lean, but they often do so to explore other entrepreneurial ventures they can sink their teeth into.

On the other hand some of the best solopreneurs capitalize on the free time their automation, and delegation for very different reasons. The free time gives them the ability to work on their craft, skills, and knowledge in order to become a more recognized expert within the the field of their primary business. 

A Staff Of One With The Skills Of Many

- The desire to learn fosters your own growth -

You can not run a business on your own without having some knowledge, or skills in areas outside of your speciality.

A Solopreneur understands that in order to keep their business lean, innovative and profitable they will be required to fulfil the roles that larger companies have departments for. You can't transfer a call to your sales team, an email to accounting, a complaint to customer support, or a technical error to your IT department, because they are all the same person...you. 

An entrepreneur might seek investment funding in order to build out these departments with employees and teams. However, a solopreneur jumps at the opportunity to lean as much as possible to keep their business going, and outsource for more technical, creative, and advanced work on an as needed basis. When you gain the ability to do more you take further control over the advancement, and direction of your company which allows you to grow, and/or pivot your focus if the market shifts. 

The best example of this in any industry is gaining the ability to maintain your website and learning a little bit about web coding languages. While a solopreneur make the important investment to hire someone to create their  professional website; they should possess the ability to make simple changes to the site once it's completed. With even the most basic skills in HTML and CSS a non-technical person can make very important updates (like updating their contact information or adjusting a service description) to the information that appear on their website without needing to purchase a "website maintenance service",or  purchase an update request from the initial designer; both of which take more time to complete than making the change on your own.

Top 10 Characteristis of a Solopreneur

- What a Solopreneur In The Training Industry Looks Like -

You are a Solopreneur if all or any of these apply to you:

1.  You Own and Manage your own business
2.  You Create the products and services for clients yourself
3.  You want to bootstrap, optimize, and auomate creativly in order to reach more people and not "water down" your products/services.
4.  You love working Hands on to deliver your high quality products and services
5.  You don't just want to "manage and delegate" employees
6.  You want better control over your work life balance
7.  You want to develop your own expertise and brand in your industry
8.  You want to learn multiple aspects of maintaining and growing your business.
9.  You want to express your creativity in filling the gaps within your industry.
10.  You want to maintain control of your vision without influence, pressure of a board of investors who have their own ideas of how to run your business for maximum profit.

Bonus 11. You are not looking to grow you business with the goal of getting a "buy out", because you actually enjoy what you do!

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