Fitlete Was officially founded in May 2013 but, started as only an idea expressed on a few sheets of loose leaf paper stuffed into a binder of thoughts.
We have seen a tremendous boom in consumer friendly technology that can be used in aiding someone on a fitness journey; from wearable tracking devices, nutrition tracking apps, social fitness and goal tracking technology. All of these are great improvements for someone who wants to improve their fitness on their own but, does little to assist the professionals in the field. Some of them even attempt to eliminate the professionals all together by claiming to be "personal trainers in your pocket/on your phone."
Quality fitness professionals have a hard enough time separating themselves from the snake oil salesmen as it is. The last thing you need to is to compete with something that claims to do what you do, even though we know it never could. There is an art involved in delivering fitness, it is not just the science, numbers and program forming auto generating algorithms. It takes a connection to your clients to deliver a practical solution they can actually use to achieve their goals. Anyone can take the science available around fitness training and create a program but only quality professionals can sculpted a program that is a masterpiece for the individual needs of their clients.
Our Training app is going to allow the professionals to do what they do best on a broader scale and in a more efficient way.
We Love technology at Fitlete but we know that owning, managing and maintaining a career in the fitness industry is more than just technology. It is about developing a brand, running a business, improving your education, networking and of course delivering results for the world to see.
That is why we have been building Strategic Alliances with amazing companies that offer great products and services for professionals in the fitness industry to take advantage of. Our Alliances between companies are more like friendships in that there is no other agenda outside of providing greater opportunity to the professionals in our industry. Some of our alliances have a direct connection to fitness while others will assist you with business tools and solutions for running and expanding your business.
-Strength and Fitness Specialist, CSCS
Hello, I'm George. I hold a degree in Sports Medicine and Health Fitness (B.S.) from Westfield State College. As a professional in the Health and Fitness Industry, I see the imminent but solvable problems we face. To start solving these problems, I founded Fitlete in 2013.
I would like to think Fitlete captures the same passions that drove me to excel in the health, fitness, and sports performance fields. Dedication, commitment, hard work, patience, and character are what we strive for at Fitlete. I must admit that as a child I did not appreciate the value of exercise. It was not until I began to play sports that I realized to succeed at anything, I would have to focus on improving through hard work and effort.
When I tore my ACL, I relied on those same core principles I built into Fitlete in order to will my way back to a strong and healthy knee. Eventually my meticulous work ethic soon went to work for me as a personal trainer. Now I am leading in the Health and Fitness Industry. Through Fitlete I aim to improve the performance of our industry through coordinated efforts and leveraging technology to address the needs of fitness professionals. On a side note, my favorite leisure time activities are of the artistic nature. I enjoy painting with acrylics, air brushing, sketching, and cooking...I make my own bread from scratch.